Need the TL;DR version?
Mission: I’m a conversational copywriter who helps businesses of all shapes and sizes find their “voice.”
Writing Services: website copy, emails, whitepapers, e-books, articles, business blogs, brochures, marketing materials, outgoing phone messages and more.
Editing Skills: Adept at turning stuffy, corporate-jargony or hyperactive, over-caffeinated copy into one that speaks your brand’s natural voice.
Acumen: As a skilled conversational copywriter, I’ll craft your brand’s voice to sound like an actual person – someone your customers will feel they know, like and trust. As an ex-marketer, I’ll always ‘back up the bus’ and make sure your project meets your business goals before diving in.
Process: I begin every project with a detailed Copy Brief – essential for copy that genuinely and authentically connects with your customers.
Caveat: I started out a thinking I could write anything for anybody. Full disclosure: I can’t. I have a particular voice and it’s not going to suit every brand.
Brands I’ve worked with:
Now you have an idea of who I am and what I do, you could
a) head on over to my ‘Contact’ page and send through your copy order
b) experience this conversational copywriting thing for yourself. (Hint: you’ll find it on every other page of this website.)