I help brands sound like actual humans instead of soulless robots sent from the future to bore us to death.
“We distinctively unleash front-end deliverables by holisticly administrating client-based customer service. We’ll also proactively visualise global experiences, credibly leveraging existing seamless solutions.”
Is your brand suffering from a bad case of best practices?
Great copy (unlike the wilted word salad above) expresses a simple human truth about what you’re selling in an interesting way.
If you don’t know how to do that for your business, you’ll be tempted to take your cues from your competition.
Problem is, everyone’s doing that.
So, customers end up playing Where’s Wally. And now you’re just another not-Wally who rocked up in the same red and white striped shirt.
As risky as doing something un-samey feels, when it comes to your creative (and that means copy as much as design) following ‘best practices’ is the biggest risk your business can take.
“Creativity is the last unfair advantage we're legally allowed to take over our competitors.”
— Bill Bernbach.
Outspend or outsmart?
Unless you’re a fat and happy category leader, you literally can’t afford to blend in.
Big brands have the budget to bury you under a mountain of ‘content’ until no one can hear you scream.
Smart, stand-out copy grabs attention and makes you distinctive. Memorable.
There’s a far better chance you’ll elbow your way into the all-important consideration set; those top three brands which spring to mind when people are looking to buy.
But to do all that, your copy must be guided by a strategic idea. A big one.
Buy my brain, not an extra pair of hands.
Good writing is good thinking made visible.
So yes, I’m good with words. And I’ll save your business from sounding like a terminator in an unremarkable blue suit.
But if you’re after a typist, a wordsmith or even a ‘content writer’ (that’s a whole other ranty-rant), I’m not your girl.
I’m a copywriter.
That means creative, strategic ideas boiled down into words.
Words with a business purpose.
To sell.
I write hard-working copy for anything you can print, send, post or shout from the back of a slow-moving truck.
Want the what, how and how much?
Brands I’ve worked with.
People say the nicest things.
“Carolyn is easily one of the best copywriters I have had the pleasure of working with. She has a breezy, easy-to-read style - you’re well down the page before you realise you’ve been craftily stealthed by a copywriting professional.”
— Everard Hunder, CMO
"Carolyn uses a conversational writing style with a professional edge. In an SEO-driven era where companies focus more on keywords and content volume than content quality, she’s made it surprisingly enjoyable to read on a topic that could be seen as traditionally non-engaging."
— John Reale, Managing Director, Realcorp Commercial Cleaning
“It was an absolute pleasure working with Carolyn. From the client briefing meeting (which was a lot of fun, as well as being usefully thought-provoking) through to supplying me with fantastic copy that made what I do sound enticing and authentic, I could not have been happier.”
— Meredith Lewis, Creative Mentor & Facilitator
"The best way I can describe it is simply "wow"! I am so much more confident to get my message out there knowing my story is worth hearing."
— Andrew Williams, Founder & CEO, Agility Consulting Group
"Put simply, Carolyn really got us. The copy she writes is consistently on-brand and in Tenfold’s tone of voice. Our confidence in Carolyn is such that we recommended her to our clients for their copy needs."
— Tania Baker, Tenfold Coaching
Some things must be seen to be believed:
